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SoulSukh: Building India’s First Hyperlocal Mental Wellness Ecosystem

  • Writer: Great Story
    Great Story
  • Sep 11
  • 2 min read
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A Mission Born From Experience

Mental health in India has often been surrounded by silence, stigma, and inaccessibility. Out of this gap emerged SoulSukh Mental Health LLP, a Mumbai-based social-impact startup founded by Priyanka Kumble. Her vision is simple yet profound — mental wellness should be a right, not a privilege.


The company has already been recognized as the SME Business of the Year Award Winner 2025 in the Mental Health Innovation category, signaling how urgently India needs solutions like this.


What Makes SoulSukh Different

Unlike platforms that mostly cater to urban, English-speaking users, SoulSukh is building India’s first preventive, hyperlocal, multilingual mental wellness ecosystem. Its unique blend of technology, community, and cultural relevance allows it to reach people where they are, in the language they are most comfortable with.


The ecosystem integrates:

  • SoulSukh App: Connecting users to verified professionals, therapy, yoga centers, and helplines within a 3–5 km radius.

  • SukhBot: India’s first multilingual “Mental Health First Aid Bot” offering real-time support.

  • SukhTribe: Peer-support groups run with NGO partners, fostering healing through community.

  • SukhStore: Wellness merchandise spreading positive, stigma-free messaging.


Bridging Last-Mile Gaps

The approach combines AI-driven personalization with grassroots, community-led support. This ensures access to preventive mental health resources for both urban and rural India.


Speaking about her motivation, founder Priyanka Kumble shares:

“Early awareness and timely guidance prevent crises and strengthen society.”

Recognition and Growth

SoulSukh has grown rapidly, expanding to a 17-member team across tech, operations, outreach, and branding. The company has been independently valued at ₹50 crore, a remarkable milestone for a young startup.


Achievements include:

  • Advancing in programs like FIIT-Microsoft Unnati AI 2025, NSRCEL Women Startup Program, and Surge 5.0.

  • Mapping over 400 NGOs across India for SukhTribe partnerships.

  • Creating 30+ original slogans for SukhStore merchandise.

  • Building strategic collaborations with technology and media agencies.


Community Impact

What sets SoulSukh apart is its commitment to inclusion. The company provides free and concessional resources, runs campaigns to reduce stigma, and creates opportunities for youth through internships and part-time roles. It also focuses on livelihood creation by giving dignified platforms to therapists and wellness professionals.


One client put it simply:

“SoulSukh delivers innovative solutions while truly understanding what people need.”

Looking Ahead

The road ahead is ambitious. With the SoulSukh App preparing to launch and SukhBot expanding into multiple languages and voice formats, the startup is set to deepen its impact across India.


By blending technology with empathy and grassroots engagement, SoulSukh is not only changing how India approaches mental wellness — it is rewriting the conversation altogether.


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