Hapttic: Turning the Internet’s Noise into Strategic Intelligence

In an era where every click, comment, and conversation leaves a digital trace, one emerging company is helping organizations listen better—by transforming the chaos of online data into clarity, context, and confident decision-making.

Every day, millions of conversations unfold across social media, news sites, forums, blogs, and review platforms. For brands, agencies, and public organizations, these conversations are rich with insight—but only if they can be understood in time.

This is the problem Hapttic set out to solve.

Founded in 2024 and headquartered in Tbilisi, Georgia, Hapttic is an AI-powered Internet Intelligence and Analytics SaaS platform designed to help organizations make sense of public online data—at scale, in real time, and across languages.

Website: https://hapttic.com

LinkedIn: https://www.linkedin.com/company/hapttic

From Data Overload to Decision Intelligence

Most organizations today are not short on data. They are short on usable insight.

Mentions are scattered across platforms. Sentiment is buried in unstructured text. Trends surface too late. Competitive signals are missed. What Hapttic recognized early was that traditional monitoring tools were no longer enough for a fast-moving, multilingual, always-on digital world.

Hapttic was built to collect and analyze vast volumes of public online data—from social media and online news to blogs, forums, websites, and reviews—and turn it into actionable intelligence that teams can actually use.

At its core, the platform answers a deceptively simple question: What are people really saying, and why does it matter right now?

AI at the Core, Not the Periphery

Hapttic’s differentiation lies not just in what it monitors, but in how it understands.

The platform uses a combination of Machine Learning, deep semantic analysis, and modern large language models (LLMs) to interpret unstructured digital content. Rather than relying on basic keyword tracking, Hapttic analyzes context, emotion, intent, and meaning—allowing organizations to move beyond raw mentions toward genuine insight.

This capability powers a wide range of use cases, including:

• Social listening and real-time brand monitoring

• Market research and trend discovery

• Brand health and reputation management

• Competitor and share-of-voice analysis

• Influencer marketing and reviews monitoring

• Customer feedback and content performance analysis

Importantly, Hapttic operates across any language and any digital channel, giving global visibility without geographic or linguistic blind spots.

Built for Action, Not Just Observation

Insight only matters if it leads to action.

Hapttic’s platform is designed around usability and speed—allowing teams to launch campaigns, monitor mentions, and respond to sentiment shifts from a single dashboard.

Real-time alerts flag critical changes as they happen, while customizable reports help teams translate insight into strategy across marketing, communications, and leadership functions.

For brands managing reputation, agencies tracking campaigns, or public organizations monitoring public discourse, Hapttic functions less like a reporting tool and more like an early-warning and decision-support system.

A Platform Born—and Built—Beyond Traditional Tech Hubs

Hapttic’s story is also notable for where it was built.

As the first AI-powered Internet Intelligence and Analytics platform of this scale to emerge from Georgia, Hapttic represents a growing wave of globally relevant technology coming from non-traditional tech ecosystems. The company now serves users across seven countries, with a growing base of more than 10,000 users, proving that world-class martech innovation is no longer confined to a handful of global capitals.

The platform’s credibility has been reinforced through adoption by brands, enterprises, NGOs, and institutions—including international organizations and innovation-focused partners.

Technology With a Social Conscience

Hapttic’s mission extends beyond software.

The company is actively embedded in education and community-building, becoming the first smart tech platform integrated into Georgian university curriculums. Team members regularly lecture at universities, mentor startups, and support Women in Tech initiatives—helping build the next generation of data-literate and AI-enabled professionals.

As a signatory of the UN Women’s Empowerment Principles (WEPs) and a member of Women for Tomorrow, Hapttic places inclusion and opportunity at the center of its growth—championing gender equality and access within Georgia’s expanding tech ecosystem.

Leadership With a Global Lens

Hapttic is led by founder Elene Bibileishvili, whose work spans technology, education, and international innovation ecosystems. Her vision for Hapttic is grounded in a belief that listening—done well—is one of the most powerful strategic advantages an organization can have.

Under her leadership, Hapttic has been featured at major international tech and innovation events, including Web Summit, DataFest, Touch, and Ad Summit—bringing visibility not only to the platform, but to Georgia’s growing role in global AI innovation.

Listening as Strategy

As digital conversations continue to accelerate, the brands and institutions that succeed will not be the loudest—but the most attentive.

Hapttic’s growth reflects a broader shift in how organizations approach intelligence: away from static reports and toward continuous listening, contextual understanding, and real-time responsiveness.

In a world where every conversation is a signal, Hapttic is helping organizations catch it—early, accurately, and with purpose.