Matia Natural: Redefining Skincare with Nature’s Wisdom and Modern Science
- Great Story

- Jan 31
- 4 min read
In a world where the beauty industry is often dominated by synthetic ingredients and fleeting trends, Matia Natural has emerged as a beacon of authenticity and sustainability.
Recognized as the winner of the 2024 Great Companies Global Business Award, this Dubai-based skincare brand is redefining clean beauty with its organic, plant-based products that celebrate natural beauty and promote healthy, glowing skin. Founded in 2021 by Nada El Amrani, Matia Natural combines traditional botanical wisdom with modern skincare science, offering a range of products that are as effective as they are ethical.
A Vision Rooted in Nature
Matia Natural was born out of Nada El Amrani’s desire to create a skincare brand that prioritizes purity, sustainability, and empowerment. Disenchanted with the synthetic ingredients and empty promises of commercial skincare, Nada embarked on a journey to blend her passion for natural remedies with her expertise in organic skincare formulation. The result is a brand that not only nurtures the skin but also respects the planet and celebrates cultural diversity.
“I founded Matia Natural with a vision: to empower women through natural beauty. Every product we create carries a piece of my heart and a fragment of the world’s natural wonders,” says Nada El Amrani, founder of Matia Natural.
A Product Line That Celebrates Natural Beauty
Matia Natural’s product line includes face and body care items such as cleansers, toners, masks, and moisturizers, all crafted from high-quality natural ingredients. The brand emphasizes simplicity and effectiveness, promoting a skincare routine that nourishes the skin without compromising on safety or sustainability.
Key highlights of Matia Natural’s offerings include:
Clean Beauty Solutions: Free from harmful chemicals, Matia’s products are designed to enhance natural beauty while being gentle on the skin.
Sustainability: The brand uses eco-friendly packaging and sources ingredients ethically, ensuring minimal environmental impact.
Cultural Diversity: Each product is a celebration of global cultures, blending traditional botanical wisdom with modern skincare science.
What Sets Matia Natural Apart?
Matia Natural’s unique value proposition lies in its ability to combine traditional plant-based ingredients with scientifically developed formulas. This fusion of heritage and innovation ensures that every product is both natural and highly effective.
The brand differentiates itself through:
Ethical Sourcing: Matia sources its Argan oil directly from women’s cooperatives, empowering women economically while ensuring the highest quality.
Sustainability: From ingredient sourcing to packaging, Matia is committed to reducing its environmental footprint.
Empowerment: The brand’s mission goes beyond skincare, aiming to empower women and promote a healthier, more sustainable lifestyle.
Award-Winning Recognition
The 2024 Great Companies Global Business Award is a testament to Matia Natural’s commitment to clean beauty, sustainability, and social responsibility. This accolade highlights the brand’s ability to deliver premium skincare solutions that align with the values of modern consumers.
Giving Back to the Community
Matia Natural is deeply committed to making a positive impact on society. The brand’s community initiatives include:
Empowering Women: By sourcing Argan oil from women’s cooperatives, Matia supports economic empowerment and sustainable livelihoods.
Promoting Wellness: Through its partnership with the Fazaa National Rewards program, Matia encourages a healthy lifestyle by offering incentives and free products to participants who maintain wellness goals.
Environmental Responsibility: The brand’s eco-conscious practices and educational efforts on social media inspire consumers to adopt a more sustainable lifestyle.
Client Testimonials
Customers rave about Matia Natural’s ability to deliver luxurious, effective skincare without compromising on safety or sustainability. One customer shared, “Matia Natural offers a luxury feel without harmful chemicals. Their products have transformed my skincare routine, leaving my skin glowing and healthy.”
Another customer praised the brand’s ethical approach, saying, “I love that Matia Natural not only cares for my skin but also for the planet and the communities they work with. It’s skincare with a conscience.”
Looking Ahead
As Matia Natural continues to grow, the brand remains committed to its mission of empowering women, celebrating natural beauty, and promoting sustainability. With plans to expand its product line and further its community initiatives, Matia is poised to set new benchmarks in the clean beauty industry.
For those seeking skincare that is pure, effective, and ethically crafted, Matia Natural is the ultimate choice. As Nada El Amrani puts it, “Each product is a bridge between traditional botanical wisdom and modern skincare science, crafted with love and respect for our planet.”
Key Highlights:
Founded in 2021, Matia Natural is a Dubai-based skincare brand offering organic, plant-based products.
Winner of the 2024 Great Companies Global Business Award for excellence in health and wellness.
Combines traditional botanical ingredients with modern skincare science for effective, clean beauty solutions.
Committed to sustainability, ethical sourcing, and empowering women through community initiatives.
Known for its luxurious feel, eco-friendly practices, and cultural diversity.
Matia Natural’s journey is a testament to the power of vision, innovation, and social responsibility. As they continue to redefine clean beauty, their story serves as an inspiration to businesses and consumers alike.
Website: www.matianatural.com
Social Media: LinkedIn





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