How Susan Schuler is Helping Local Businesses Get Seen Through Community-Powered Advertising and Engagement

Quick Insights

• Founder: Susan Schuler

• Company: LobbyCast TV

• Founded: 2021

• Headquarters: Spokane

• Industry: Advertising & Digital Media

• Core Focus: Hyper-local advertising and community engagement

• Specialization: Digital media networks, local business promotion, waiting-room entertainment, and community marketing

• Key Differentiator: Combining engaging entertainment with highly targeted local business visibility in community spaces

For decades, small businesses have faced a common challenge:

how do you compete for attention in a world dominated by large advertising budgets, national brands, and increasingly crowded digital platforms?

While online advertising has created countless opportunities, it has also made visibility more expensive, more competitive, and often less personal.

Susan Schuler saw an opportunity to rethink how local businesses connect with their communities.

She believed that some of the most valuable marketing moments happen not online, but in everyday spaces where people naturally gather and spend time — waiting rooms, medical offices, service centers, lobbies, and community businesses.

That insight led to the creation of LobbyCast TV, a hyper-local digital media platform that transforms waiting areas into engaging entertainment hubs while simultaneously helping local businesses reach nearby customers.

Through interactive trivia, community-focused content, and rotating business promotions, LobbyCast TV creates a unique environment where audiences are actively engaged rather than simply exposed to traditional advertisements.

The result is a platform that benefits both viewers and local businesses alike.

Turning Waiting Time Into Marketing Opportunity

Most advertising competes for attention.

Susan decided to place advertising where attention already exists.

People sitting in waiting rooms, clinics, lounges, and service centers are often looking for something to engage with while they wait. Rather than displaying static advertisements that are easily ignored, LobbyCast TV combines entertaining trivia, local stories, fun facts, and community content with promotional messages from nearby businesses.

This creates a more natural and enjoyable experience for viewers while giving local businesses visibility within their own communities.

The concept is simple but powerful:connect local businesses with local customers in places where engagement already exists.

By blending entertainment with promotion, LobbyCast TV helps businesses stay visible without becoming intrusive.

Building a Platform for Local Economies

At its core, LobbyCast TV is about strengthening local communities.

Susan has long believed that thriving businesses play a vital role in creating thriving neighborhoods. Small businesses create jobs, support local economies, and contribute to the identity of communities.

Yet many local entrepreneurs struggle to access affordable marketing channels that deliver meaningful results.

LobbyCast TV was built specifically with these businesses in mind.

The platform provides a professional advertising channel that is both accessible and affordable for small and mid-sized businesses, helping them gain exposure without requiring large marketing budgets.

Through this model, local businesses can: increase awareness,promote special offers,share their stories,and attract new customerswhile remaining connected to the communities they serve.

Building Trust Around a New Business Model

Launching a completely new concept was not without challenges.

Because LobbyCast TV sits at the intersection of media, technology, and local advertising, Susan initially had to educate both business owners and host locations about how the platform worked and why it could deliver value.

Building the network required: securing host venues,developing engaging content,growing audience participation,and encouraging businesses to embrace a new form of advertising.

Like many entrepreneurs introducing innovative ideas, she faced skepticism, resource limitations, and the challenge of proving results before widespread adoption.

Rather than viewing these challenges as barriers, Susan treated them as opportunities to refine the platform, strengthen relationships, and continuously improve the customer experience.

Her persistence helped transform an early-stage concept into a growing community-driven media network.

Leading With Community and Collaboration

One of Susan’s defining leadership qualities is her belief in collaboration over competition.

She sees businesses not as isolated entities but as part of a larger ecosystem where growth happens through connection.

This philosophy extends beyond advertising.

Through initiatives such as local business spotlights, community storytelling, and entrepreneurial conversations, LobbyCast TV creates opportunities for businesses to build relationships, share experiences, and support one another.

The platform's mission goes beyond helping companies gain customers.

It is about helping communities become more connected and economically vibrant.

Advice to Women Entrepreneurs

Susan Schuler encourages women entrepreneurs to stay connected to their purpose, especially during uncertain moments.

She believes entrepreneurship requires curiosity, adaptability, and the courage to move forward even without having all the answers.

According to Susan, strong relationships, supportive mentors, and resilient leadership are often the most valuable assets a founder can have.

Most importantly, she reminds women that their voice, perspective, and ideas matter — and that meaningful businesses are often built by those willing to trust their vision and take action.

Why Susan Schuler Stands Out

Susan Schuler is reimagining how local businesses connect with their communities by transforming everyday spaces into platforms for engagement, visibility, and economic growth.

Her ability to combine technology, entertainment, community connection, and affordable advertising has positioned LobbyCast TV as an innovative solution for small businesses seeking meaningful local impact.

Through creativity, resilience, and a deep commitment to supporting entrepreneurs, Susan continues helping businesses move beyond traditional advertising and build stronger connections with the people right next door.