How Aditi Jhawar Laturiya’s “Social Slay” is Turning Scrolls Into Sales

From Small Town Girl to Digital Powerhouse: The Rise of Aditi Jhawar Laturiya

Mumbai might be known as the city of dreams, but for Aditi Jhawar Laturiya, it was a proving ground. She arrived without a safety net or a business degree — only a quiet resolve to build something of her own. Today, her brainchild, The Social Slay, is not just another digital agency. It’s a revenue-focused storytelling powerhouse helping over 250 brands scale in style — and in sales.

From Side Hustle to Sales Engine

When the pandemic hit in 2020, uncertainty was in the air. Aditi began freelancing in social media management — not as a career move, but simply to stay engaged. What began as survival turned into strategy.She noticed a gap: brands were active online but lacked systems that actually converted engagement into business.

So, she built one.

“The vision was simple but powerful: create social strategies that continue to deliver results months or even years after they go live,” Aditi shares.

Thus, The Social Slay was born — a firm not just creating content, but crafting conversion pipelines. Today, the agency works across industries — beauty, fashion, jewelry, healthcare, and travel — helping founders grow while sipping coffee, not burning midnight oil.

More Than Just a Marketing Agency

The Social Slay has become synonymous with creativity backed by consistency. Their bold promise: brands that commit to their systems can expect a 3x revenue increase within 12 months.

Whether it’s designing a full-stack digital identity, delivering campaigns with punch, or crafting long-term marketing strategies, Aditi and her team don’t just chase trends — they build lasting brand legacies. This deliberate, ROI-focused execution has carved them a unique niche, especially in the beauty and fashion sectors.

Entrepreneurship: Slow Burn, Big Wins

Aditi didn’t have the roadmap — just the resilience.

The early days were filled with self-doubt and difficult clients. But every roadblock sharpened her instincts.

Post-marriage, her definition of hustle matured. She learned to say no, protect her energy, and build sustainably.

“Work is a marathon, not a sprint. And the beauty of entrepreneurship is that you get to define your own pace,” she reflects.

That shift — from hustle to harmony — now defines the culture at The Social Slay.

Slaying for a Cause: Women in Business

Aditi’s journey isn’t just a win for her — it’s a beacon for women dreaming of entrepreneurship. She urges: “Don’t let someone else’s idea of success define you.” Her advice? Build a brand around your own rhythm, protect your time, and dare to slow down if needed.

Creating Brands That Work — So Founders Don’t Have To

From managing campaigns to crafting business narratives, The Social Slay shows what happens when clarity meets creativity. It’s not just about building brands; it’s about giving founders their freedom back.

Because real growth doesn’t come from staying online 24/7 — it comes from building systems that sell while you sleep.

Instagram: https://www.instagram.com/thesocialslay.in

Linkedin: https://www.linkedin.com/in/aditi-jhawar