Hidden in Spain: The Boutique Travel Company Unlocking Spain’s Best-Kept Secrets

Great Story
Dec 3
3 min read

Travelers searching for the real Spain often discover that most itineraries offer the same crowded landmarks and postcard clichés. Hidden in Spain has built its reputation doing the exact opposite—crafting deeply personalized journeys that reveal the country’s soul, far beyond the obvious routes.

Founded in 2014 in Asturias by Luis Fernández de Vega Chavarri, the company has grown into one of Spain’s most respected boutique tour specialists, curating tailor-made trips that immerse travelers in culture, cuisine, nature, and authentic local life. From the rugged coastline of the north to the sun-drenched charm of Andalucía, every journey reflects Spain as seen through the eyes of a native.

Winner – Tailor-Made Travel Excellence 2025

A Boutique Travel Company With a Native’s Perspective

Hidden in Spain operates on a simple but powerful belief: two travelers are never the same—so their trips shouldn’t be either.

The company specializes in fully customized itineraries, built from scratch based on each traveler’s interests, pace, and preferred style of exploration.

Whether a guest seeks Michelin-star dining, medieval history, mountain hikes, small villages, wine regions, or quiet beaches only locals know, the team designs a journey that feels personal and deeply connected to the country.

Beyond Tourism: A True Immersive Experience

Hidden in Spain handles every detail of the trip:

Domestic flights
Boutique and premium lodging
Private transport
Local excursions
Cultural and culinary experiences
Accessibility support
24/7 trip manager assistance

Clients receive a fully customized guidebook with routes, maps, local tips, insider-only recommendations, and curated dining lists—everything needed to explore Spain with ease and confidence.

Bringing travelers to the places Spanish people themselves treasure.

“No two people are the same, and there should never be two identical trips.”

Why Their Clients Keep Returning

Hidden in Spain has earned loyalty by offering what many travel companies simply cannot:

A local expert who knows the country intimately
A one-on-one planning process guided with care
Fast and personal support at any moment during the trip
An unwavering commitment to best customer service

The company’s concierge service—one of its most beloved offerings—allows travelers to journey with a native Spanish expert who handles language barriers, logistics, and local navigation. For guests with limited mobility or special needs, Hidden in Spain also provides fully adapted transportation and accessible planning.

A Deep Mission Rooted in Authentic Spanish Hospitality

Luis founded Hidden in Spain with a clear purpose: to show travelers the Spain he grew up loving, not the commercial version portrayed in brochures.

Visitors often expect only sun, beaches, paella, and cities like Madrid or Barcelona. Hidden in Spain reveals much more—snow-capped mountains, fishing villages, ancestral traditions, undiscovered vineyards, old Roman paths, medieval cathedrals, and the lesser-known culinary heritage that locals cherish.

Every itinerary is designed as if Luis himself were showing guests around his home country.

“We want travelers to experience Spain the way a local would share it—with honesty, warmth, and a sense of discovery.”

Travel With Ease, Travel With Insight

The company’s approach is flexible, thoughtful, and entirely personalized:

No rigid schedules
No standardized group tours
No mandatory stops designed for mass tourism

Instead, clients receive complete freedom to explore at their own pace, supported by expert planning and a dedicated trip manager available 24/7.

It’s travel without stress—and with the richness of local knowledge woven into every day.

A Company That Gives Back Through Its People

Hidden in Spain’s greatest strength is its team. Luis prioritizes employee support and growth, ensuring each travel specialist develops deep expertise in Spain’s regions, cultures, and evolving tourism practices.

That emphasis on nurturing talent reflects directly in the quality of service guests receive.

For Those Who Want Spain, Not the Stereotype

Hidden in Spain offers something rare: the feeling of being guided by someone who knows every hidden corner, every local story, and every breathtaking viewpoint.

Travelers who want more than a vacation—those seeking connection, authenticity, and discovery—find that this boutique company delivers an experience that stays with them long after they return home.

For Spain done beautifully, personally, and meaningfully, the name says it all: Hidden in Spain reveals the Spain most people never get to see.