From Living Room to Global Roast: How Lori Jones Brewed a Coffee Empire with Purpose

When the world shut down, Lori Jones fired up a coffee grinder. What started as a pandemic layoff turned into the launchpad for a bold, culture-shifting brand that now resonates across continents—Black•ology Coffee Company.

She didn’t have a warehouse. She didn’t have a storefront. She had faith, grit, and a story worth sipping. And that was enough to turn coffee into a global conversation.

The Spark: Brewing Possibility from a Pandemic Setback

In 2020, when millions faced uncertainty, Lori faced reinvention. After losing her corporate job, she was left with a question many women ask in silence: “What now?” Instead of chasing stability, she brewed something far more powerful— Black•ology Coffee Company, a brand rooted in identity, inclusion, and inspiration.

From her living room, Lori launched more than a business. She crafted a movement—a company that pours passion, purpose, and representation into every bag of beans.

The Grind: From No Blueprint to Global Blend

Lori had no outside funding. No roadmap. But she had vision. She leaned into her skills in storytelling and digital strategy, transforming coffee into content, culture, and community.

Launching during a pandemic, Lori played every role—founder, barista, digital strategist, and mom—all while navigating an industry not always built for women of color.

“You don’t need permission to pursue your calling. Just clarity, consistency, and courage,” Lori shares.

From virtual tastings to international coaching programs, Black•ology scaled without borders, proving that a powerful brand doesn’t need a physical address—it needs a pulse.

The Impact: Brewing Justice with Every Cup

Black•ology isn’t just coffee—it’s representation, restoration, and reinvestment. As a Black woman-owned brand, Lori intentionally channels a portion of her business toward nonprofits and underserved communities, making every cup a catalyst for change.

Her blends—rooted in global coffee traditions—speak to culture, heritage, and healing. Whether Ethiopian or Latin American inspired, every roast carries a message: legacy is built one intentional choice at a time.

“It’s not just about taste. It’s about telling stories that never got told—and building tables where everyone has a seat.”

The Wisdom: Start Scrappy, Stay Spirit-Led

Lori’s advice to entrepreneurs is soulful and sharp:

“Start where you are. Use what you have. Refine as you go.”

She urges women to never discount their gifts, and to price from worth, not fear. In a world chasing perfection, she champions imperfect action and radical authenticity.

Her mantra:

“Discipline builds legacy. And showing up—even messy—is better than waiting for perfect.”

A Living Room. A Dream. A Legacy in the Making.

What began with a coffee grinder on a kitchen counter has now become a globally celebrated brand. Black•ology Coffee Company is more than a business. It’s a symbol of what’s possible when vision meets resilience.

Lori Jones didn’t just start selling coffee. She started awakening people to their power, one cup, one story, one purpose at a time.

So the next time you brew your morning cup, ask yourself: Is this just coffee—or the start of your own empire?

Website: www.blackology.coffee

LinkedIn: Lori Jones – Black•ology Coffee