Crafting with Care, Leading with Intention: Jess Koscher’s Mission to Build Brands That Matter
- Great Story
- May 1
- 2 min read
In the crowded digital arena, where attention is scarce and authenticity is rarer still, Jess Koscher has carved out something extraordinary: a business rooted in strategy, empathy, and soul. As the founder of Write Connections, a design and consulting firm based in Elkhart, Indiana, Koscher has become a sought-after guide for nonprofits, municipalities, and community-forward businesses looking to find—and amplify—their voice.
Her success isn't built on algorithms or ad budgets. It's built on relationships, clarity, and a deep belief that every story deserves to be told well.
“Every organization has a story worth telling. Our job is to help them tell it with clarity, confidence, and creativity,” says Koscher.
From Vision to Velocity: Resilience in the Face of Crisis
Jess launched Write Connections in October 2019 with a clear intention: blend thoughtful strategy with standout design to support values-driven organizations. Within months, the COVID-19 pandemic turned that vision into a pressure test.
Instead of scaling back, Koscher leaned in.
“We had to pivot quickly — and we did, by staying focused on relationships,” she recalls. “We listened, supported, and adjusted even when clients were uncertain or projects were put on hold.”
While others struggled to survive, Write Connections quietly grew—entirely through word-of-mouth. There were no viral marketing campaigns, no sales teams—just consistent, purpose-led work and a growing circle of loyal clients.
A Business Built on Listening, Not Templates
What sets Write Connections apart isn’t just its all-women team or comprehensive service offerings—from branding and web design to GallupStrengths coaching and DEI training. It’s the company’s intentionality.
There’s no plug-and-play. Every strategy is custom-built. Every conversation is treated as a partnership. The firm is known not just for what it delivers, but how it delivers—listening deeply, asking better questions, and helping clients navigate complexity with clarity.
Koscher is clear: this is not about speed. It’s about substance.
“Plans are not what we sell. We form alliances,” she explains. “We’re not chasing scale for its own sake. We’re building something durable.”
Empowering Others to Shine, Sustainably
Jess leads with the belief that empowered women empower others. Her advice is grounded and generous:
Remain fluid.
Invest in community, not just conversion.
Do less, but do it deeply and purposefully.
Write Connections is more than a creative firm. It’s a strategic sanctuary for mission-led leaders navigating change—and for those seeking to tell their stories with grace and grit.
Because when clarity meets intention, the result isn’t just a good campaign or a polished website.
It’s a brand that radiates.
Website: makethewriteconnections.com
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