Woof Yums: The Delhi Brand Redefining Pet Nutrition With Fresh, Honest Food

What began as a simple idea in New Delhi—fresh, home-style meals for pets—has grown into one of India’s most respected names in pet food and nutrition. Woof Yums, founded in 2014 by Jotvinder ‘Jojo’ Singh, started as the city’s first-ever fresh food tiffin service for pets and strays. Over the years, it has evolved into a national pioneer in both fresh and dehydrated pet food manufacturing, earning the trust of thousands of pet parents who want more than processed, preservative-filled alternatives.

A Solution Born From a Real Gap

Before Woof Yums entered the market, pet parents had limited choices. Homemade meals often lacked balanced nutrition, while packaged foods were highly processed. Jojo saw the gap clearly and introduced preservative-free, nutritionally balanced, vet-approved meals that felt as personal as home cooking, yet as precise as a nutritionist’s plan.

One of the company's most defining commitments was toward animals who don’t have families of their own. Woof Yums created subsidised, simple meals for strays, ensuring dignity without unnecessary frills.

A moment that defined the brand came during the nationwide lockdown. While cities shut down, Woof Yums fed nearly 400 stray dogs every single day, becoming a lifeline at a time when most animals had none.

Recognition From Across India

The company’s impact quickly gained visibility, earning honors such as:

• Gurugram Achievers Award

• Skill India Business Award

• Dilli ke Dhakkad by Red FM

• Times of India Pet Knight Award

Woof Yums was also mentioned in PM Modi’s Mann Ki Baat, a rare recognition for a pet food startup driven purely by passion and community service.

A Brand Built on Clean Nutrition and Emotional Integrity

Woof Yums built its reputation on meals that are fresh, hand-prepared, chemical-free, and crafted under the supervision of senior veterinarians with decades of experience.

Jojo, a Life Member of the Animal Nutrition Association of India, has always believed that dogs deserve the same quality of food we demand for our own children—unprocessed, hygienic, balanced, and cooked with care.

The philosophy is best captured in the company’s own words:

“A sure shot way of knowing that everything that goes into your dog’s mouth has health benefits.”

Fresh Meals, Dehydrated Treats, and Thoughtful Customization

More than 30 recipes have been developed to suit Indian climates, preferences, and dietary needs. The offerings include:

• Fresh meals in multiple sizes

• Dehydrated chicken feet, jerky, sweet potato wraps

• Meal top-ups with vegetables, chicken liver, turmeric, and ashwagandha

• Specialized vegetarian, fish, and goat-based meals

• Vacuum-packed, FSSAI-approved, HACCP-registered products

The dehydrated line, a first-of-its-kind concept in India, is designed for shelf stability without losing nutrition or freshness. Meals regain texture and aroma instantly when placed in warm water.

A System Designed for Convenience and Care

Woof Yums built its operations around the pet parent’s lifestyle:

• Fresh meals cooked daily by 5 AM

• Twice-a-day delivery across neighborhoods

• Customized meals based on breed, age, weight, and activity level

• Special consideration for senior dogs, pregnant pets, and lactating mothers

• Affordable monthly packages and waived security deposits

• Free veterinarian consultations for long-term subscribers

Customer feedback consistently highlights reliability, innovation, and the brand’s deep understanding of animal needs.

A review perfectly expresses the trust Woof Yums has earned:

“Understands customer needs and delivers the most reliable, value-driven service.”

A Founder Driven by Purpose, Not Profit

Jojo’s journey is a defining part of Woof Yums’ identity. From the early days of preparing meals in small batches to scaling India’s first dehydrated pet food concept, his vision has always been about compassion, community, and clean nutrition.

His efforts during the pandemic—arranging 50 kg of dog food daily—didn’t just feed animals; they inspired citizens and resonated nationally. His recognition includes:

• Most Promising Entrepreneur Award 2019

• Dilli Ka Dhakkad (Big FM)

• Acknowledgment in Mann Ki Baat

• Features in The Better India, AIR, FIAPO, and various talk shows

Still Rooted in Community

Even today, Woof Yums feeds 100 strays daily, keeping compassion at the heart of its growth story. The brand’s work proves that a business built on empathy and quality can still scale, innovate, and lead an entire industry forward.

More Than Pet Food—A Movement for Better Pet Health

Woof Yums is not just selling meals. It is redefining what pet nutrition should look like in a country where pets are increasingly considered family.

From fresh tiffin service to dehydrated food innovation, from awards to national recognition, from community feeding to modern packaging technology—Woof Yums stands today as one of India’s most trusted and impactful pet food brands.

A brand built on love. Powered by science. And committed to making sure every pet—owned or stray—gets a meal that truly nourishes.

Website: www.woofyums.com

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