The Muff Liquor Company: Ireland’s Bold, Award-Winning Spirits Brand Rooted in Heritage and Craft
- Great Story
- Dec 2
- 3 min read
A premium Irish spirits brand honoring family tradition, local ingredients, and a legacy of craftsmanship—bottling Donegal character for a global audience.
Winner – Premium Spirits Excellence 2025
The Muff Liquor Company has become one of Ireland’s standout spirits producers, celebrated for its innovative approach and commitment to quality. The company continues to elevate the modern craft spirits landscape with a unique portfolio built around potato-based distillation and a five-part blended Irish whiskey.
A Legacy Distilled Into Modern Craft Spirits
The Muff Liquor Company produces award-winning premium Irish spirits, including two potato-based expressions and a five-part blend whiskey crafted from exceptional Irish malt and grain whiskies.
Each product is grounded in a family story, inspired by the founder’s grandfather, whose early 20th-century experimentation with potatoes and distillation techniques became the foundation for today’s recipes. His original curiosity—and a bit of “divilment”—set the stage for a modern spirits brand that continues to honor its roots.
Premium Spirits Inspired by Tradition
Irish Gin
A multi-award-winning potato gin distilled using four potato varieties and infused with mandarin, rosemary, lemon, elderflower, and finished with Champagne extract.
Irish Whiskey
A blend of five unique whiskies:
Virgin oak-matured grain
Bourbon cask-matured grain
Sherry cask-matured malt
Double-distilled malt
Triple-distilled peated malt
Irish Vodka
Inspired by the founder’s grandfather’s recipe, distilled six times for a creamy, crisp finish with a touch of vanilla.
All three spirits reflect quality, innovation, and authenticity, crafted with care and a respect for Irish tradition.
Visit the Brand Home: Experience the Spirit of Muff
The Muff Liquor Company’s brand home invites visitors to step into Donegal’s heritage and humor in equal measure.
Experiences include:
Irish Coffee Experience
Tour and Tasting Experience
Cocktail Experience
Every visit blends craft, culture, and storytelling, capturing the charm of the brand’s origins.
A Story That Begins With Soil, Spirit, and Family
The company’s origin traces back to the early 20th century in Inishowen, where farmer Philip McClenaghan cultivated some of Ireland’s finest potatoes. Driven by curiosity, he began experimenting with distillation, eventually creating poitín recipes that became local favorites.
Those recipes—shared among family and friends—became the inspiration for his granddaughter, Laura M Bonner, who founded The Muff Liquor Company to honor his legacy.
It’s a story of humble beginnings, deep roots, and enduring craft.
Article Quote 1:
“This is not an invented story. It is a true story of invention.”
Craftsmanship in Every Step
The Muff Liquor Company remains serious about its spirits, maintaining rigorous production standards rooted in Irish tradition.
From Potato to Pot Still
Premium potato-based spirit forms the base of both gin and vodka, delivering smoothness and character.
Fermented With Care
The distillation process—part science, part artistry—transforms the base into a spirit with depth and personality.
Botanicals With Attitude
Mandarin, elderflower, grapefruit peel, juniper, and rosemary steep overnight, adding layers of flavor and a hint of mischief.
Distilled to Perfection
Six-time distillation ensures remarkable clarity and smoothness. A final touch of Champagne extract gives the gin its sparkle.
All products are gluten-free and vegan friendly, ensuring inclusivity without compromising quality.
Recognized Worldwide for Excellence
The Muff Liquor Company has earned numerous prestigious awards across gin, vodka, and peated whiskey categories. Their family-crafted spirits continue to be acknowledged by industry experts globally—an impressive trajectory for a business still in its first decade.
Article Quote 2:
“No one does it quite like The Muff Liquor Company.”
A Company That Gives Back
The business supports the community through:
Community service and volunteering
Donations
Employee support and development
Knowledge sharing and training
Job creation and local opportunities
Partnerships with associations and groups
Environmental efforts
The company’s impact extends beyond spirits, contributing meaningfully to Donegal and the broader Irish business community.
Rooted in Heritage, Driven by Innovation
The Muff Liquor Company continues to grow while staying true to its origins. From field to bottle, its mission remains centered on authenticity, quality, and a distinctive Irish character that makes every spirit memorable.
What began with a grandfather’s curiosity is now a global craft-spirits brand respected for its innovation and its heart.
Company Overview
Business Name: The Muff Liquor Company
Founder / CEO: Laura M Bonner
Location: Donegal, Ireland
Website: www.themuffliquorcompany.com
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